Xerox campaign targets mid-size firms

Article Abstract:

Xerox Corp has launched its newest and most aggressive product marketing campaign aimed at mid-sized businesses. Xerox director of corporate marketing said market growth was mostly focused in mid-sized segment, a segment which they have not penetrated satisfactorily. The campaign will have an integrated/hybrid approach which will be conducted in three phases in a period of three weeks. It will be a combination of print, TV, radio ads, direct mail, online advertising and telemarketing.

Photographic and Photocopying Equipment Manufacturing, Advertising, Photocopy Equipment, Xerox Corp

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CRM vendor invites prospects to talk with the competition

Article Abstract:

Customer relationship management software manufacturer Pivotal Corp. employs a direct marketing campaign that features its competitors in a starring role. The campaign provides the phone numbers of the company's competitors.

Prepackaged software, Software Publishers, Marketing procedures, Business Software Pkgs (Micro), Direct Marketing, Business management software, Suites (Software), Pivotal Corp.

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