Search helps sales soar for UK sites

Article Abstract:

United Kingdom based e-commerce search marketing sites Freesmans.com and Kaleidoscope.co.uk boosted their online sales by enhancing their search services. A complete focus on this service enhancement technique is presented.

Author: Blank, Christine
Advertising, Electronic commerce, E-commerce, Marketing industry, Database searching, Online searching, Service enhancement

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Fluctuating algorithms, technology keep search markets spinning

Article Abstract:

Challenges of constantly changing rules and algorithms of search engines like Google and Yahoo for the marketers are analyzed.

Author: Blank, Christine, Tode, Chantal
Marketing procedures, Services, Marketing, Company marketing practices, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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Subjects list: United States
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