FRANCE: BATTLE ON THE WATER MARKET

Article Abstract:

In France, the still water market is now dominated by regional spring waters, lowest-priced products, and private labels, which represent 36% of the market, while Nestle holds 30% and Danone holds 23%. The advantage of regional bottle water is to be in the heart of the market radius and to sell at prices which are only a third of the price of national brands. In order to cope, the major groups are innovating in terms of packaging. Easy-to-open packs have been developed, screw caps, sports caps, and even a wide range of sizes, ranging from 50 cl to 5 litres. However, even small companies are trying to innovate. For example the Societe des Eaux Minerales de Pioule, is currently developing a pliable 5-litre bottle.

Publisher: Groupe Usine Nouvelle
Publication Name: Emballages
Subject: Containers and packaging industries
ISSN: 0013-6573
Year: 1999
Market information - general, Product information

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FRANCE: A LIMITED SERIES OF CONTREX COSMETICS

Article Abstract:

Contrex has introduced two of its cosmetics products in limited series for the summer of 1999. They will be packaged in bottles representing the design of a Contrex mineral water bottle. These bottles, manufactured by Pochet du Courval, are in translucent blue glass for a toner water and in a plastic bottle for a lotion.

Publisher: Groupe Usine Nouvelle
Publication Name: Emballages
Subject: Containers and packaging industries
ISSN: 0013-6573
Year: 1999
Marketing procedures, Toiletries, Toilet Preparation Manufacturing, Contrex

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Subjects list: France, Bottled drinking water
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