Advertising and promotion
Article Abstract:
The health and beauty aids industry spends relatively large amounts of money on advertising. For instance, Slendertone spent freely in 2000 to market the Gymbody 9 Toner in magazines. A large amount is also spent on indirect marketing, including promotions and placement of educational material about new products.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Electric Housewares and Household Fan Manufacturing, Electric housewares and fans, Personal Care Equip NEC, Statistical Data Included, Advertising, Consumer goods industry, Health and beauty aids, Personal care products, Personal care appliances industry, Personal care appliances, Slendertone
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Distribution
Article Abstract:
Some UK distributors of automobile parts have experienced difficult times in 2001. Halfords has opened its own superstores, but they do not offer complete parts for most cars. Purchases via the Internet are expected to increase.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Motor vehicle supplies and new parts, Motor Vehicles, Parts, and Supplies, Motor Vehicle Parts Whsle, Motor Vehicle Supplies and New Parts Wholesalers, WHOLESALE TRADE--NONDURABLE GOODS, Management, Automobile equipment and supplies industry, Automotive parts industry, Finance, Wholesale industry, Wholesale trade, Distribution, Automotive parts wholesalers, Halfords PLC, Finelist Group PLC
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United Kingdom
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