Books: Advertising and Promotion
Article Abstract:
Market research information pertaining to the amount of advertising and promotion in the book publishing industry is outlined. Overall this type of expenditure is low due to the fact that each book is a product and would show disproportionately in relation to sales.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Books: Distribution
Article Abstract:
Market research about distribution in the book publishing industry is outlined. The majority of the information relates to industry company growth and the rates at which they are growing.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Statistical Data Included
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United Kingdom, Research, Statistics, Book publishing, Marketing research, Market research, Books
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