Farm equipment shows grow with technology and international appeal
Article Abstract:
Shows featuring farm equipment have exhibited growth, which was spurred by the need to facilitate the conduction of business on a global scale. Farm Progress of Carol Stream, IL, plans to introduce a new yet-to-be-named farm equipment show in Kinston, NC. Farm Progress' new farm show shares with Tulare, CA's California Farm Equipment Show a commitment to achieving growth for a global-appeal-infused agribusiness and agricultural diversity inspite of their different locations.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 1998
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Case uses experimental farm site to understand 'systems' of agriculture
Article Abstract:
Agricultural equipment company Case Corp has established a 6,300-acre experimental farm in the rural areas of Illinois near Quincy and Shabbona. The company said that the farm showcases new technologies, from GPS/grid sampling system to seed and crop protection product testing and other agronomic innovations. Other companies working with Case at the farm are Pioneer, UAP/TASC, DeKalb Genetics, Novartis, AgrEvo USA and American Cyanamid.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 1998
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An innovative launch for a revolutionary product
Article Abstract:
Case Corp has launched an unconventional advertising campaign for its innovative new line of tractors, the IH MX Series Magnum. The campaign, created by Cramer/Krasselt, used the tease-and-reveal approach to build excitement around the revolutionary product. A 12-page insert announced the features of the new tractors, using special studio effects typically seen in luxury car print advertisements.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 1999
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