Firm strategy, innovation and consumer demand: a market process approach

Article Abstract:

Research is presented concerning the influence of the economics of demand on business strategy. The techniques used by schools of strategic management to analyze the relationship which exists between supply and demand are discussed.

Author: Robertson, Paul L., Yu, Tony F.
Publisher: John Wiley & Sons, Inc.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 2001
Marketing, Economic research, Supply and demand

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Strategy in turbulent environments: the role of dynamic competence

Article Abstract:

Research is presented concerning the resources which are used by business enterprises to enable them to sustain a competitive advantage over other firms in turbulent trading conditions. Dynamic competence is discussed.

Author: SubbaNarasimha, P.N.
Publisher: John Wiley & Sons, Inc.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 2001
Management, Business enterprises, Industrial organization

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Why look for a mirage when you already have an oasis?

Article Abstract:

Integration of economics and management perspectives towards competitive strategy is not feasible. Management strategy is superior and only needs refining instead of full integration with economics.

Author: Robertson, Paul L., Pandian, J. Rajendran
Publisher: John Wiley & Sons, Inc.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 2003
Comparative analysis, International economic integration, Economic integration

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Subjects list: Research, Analysis, Marketing management, Strategic planning (Business), Competition (Economics)
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