Greeting Cards: Market Segmentation

Article Abstract:

Market research information for the greeting card industry market segmentation is given. Retail sales statistics for Christmas, Birthday, everyday and spring are all outlined for 1998 and 2000. Also addressed are sales for Weddings/anniversary, Mother's Day, Easter, New Baby, Father's Day, Valentine's Day, get well, and Wedding congratulations categories.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

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Greeting Cards; Advertising and Promotion

Article Abstract:

Advertising and promotion research statistics and information for the Greeting Cards industry is given. Media advertising for 1996 through 200o is outlined as well as brief information regarding the statistics.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

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Subjects list: United Kingdom, Statistical Data Included, Research, Analysis, Marketing research, Market research, Greeting cards, Greeting cards industry, Greeting card industry
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