Home interest magazines

Article Abstract:

The UK market for home interest and gardening magazines is expected to be worth 119.24 million pounds sterling in 1998, up an estimated 77% from 1993. Some 69% of copy sales are accounted for by home interest titles. The number of copies of home interest and gardening titles in 1998 is estimated at 58.64 million copies, against 43.97 million copies in 1993. IPC Magazines is one of the largest players in the market, with eight home interest and gardening sector titles. It is expected that growth in the home sector will reach 10% per year in 1999 and 2000 before slowing.

Periodicals NEC, Supply and demand

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Men's lifestyle magazines

Article Abstract:

Rapid growth in the men's lifestyle magazines sector due to changing men's attitudes is examined. The sector is young, but fast maturing and is regarded as mainstream by advertisers. Actual and potential purchasers are largely in the 15-34 age group, with higher incidences amongst ABC1s. The size and changing age structure of the male population in the UK is a determining factor in the future of men's magazines. Market segmentation, the supply structure and advertising and promotion is discussed in detail.

Men's periodicals, Men's magazines

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Home interest and gardening magazines

Article Abstract:

In 2000, the UK market for home interest and gardening publications is expected to total 114.94 million pounds sterling, representing 106% growth on 1995 in real terms. An overview of market trends is included, along with consumer profiles, and forecasts for the future.

General Interest Periodicals, Industry Overview, Statistics, Gardening, Home

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