Life cycle cost: an individual consumer's perspective

Article Abstract:

Survey questionnaires were fielded to assess individual consumer capabilities in deciding on life cycle cost considerations in purchasing consumer durables. Results showed that most consumers are unable to make effective decisions concerning product life cycle costs, especially low-liquidity consumers. Consumer life cycle cost considerations are made more difficult by factors affecting the purchase, such as payment plans or marketing tools employed by the sellers.

Marketing, Consumer Behavior, Reports, Consumption (Economics), Marketing research, Market research

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Retailer-manufacturer price and profit relationships along the advertising life cycle: an empirical examination

Article Abstract:

Strategic management techniques for new product introductions in a competitive market are evaluated. Steiner's advertising life-cycle theory puts emphasis on distribution as the primary determinant to new product marketing success. The interaction of distribution, pricing and advertising variables show that retail outlets are the key to initial marketing efforts. Advertising strategies are most effective during the product growth and maturity stages.

Retail Stores, NEC, Analysis, Evaluation, Retail industry, Retail trade, Advertising, Marketing management, Distribution channels

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'Stick to the knitting' vs: 'the mysteriously potent charm of diversification': the Greek evidence

Article Abstract:

A study investigated the nature and extent of the diversification of multiplant and uniplant manufacturing firms in Greece and the significance of different explanatory factors connected to diversification. Two primary findings emerged from the analysis. First, there is U-form association between market share and degree of diversification in the primary industry. Second, the primary industry size is negatively related to diversification.

All Other Miscellaneous Manufacturing, Manufacturing industries, not elsewhere classified, Manufacturing Industries NEC, Diversification in industry, Industrial diversification, Market share

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