Life cycle cost: an individual consumer's perspective
Article Abstract:
Survey questionnaires were fielded to assess individual consumer capabilities in deciding on life cycle cost considerations in purchasing consumer durables. Results showed that most consumers are unable to make effective decisions concerning product life cycle costs, especially low-liquidity consumers. Consumer life cycle cost considerations are made more difficult by factors affecting the purchase, such as payment plans or marketing tools employed by the sellers.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Retailer-manufacturer price and profit relationships along the advertising life cycle: an empirical examination
Article Abstract:
Strategic management techniques for new product introductions in a competitive market are evaluated. Steiner's advertising life-cycle theory puts emphasis on distribution as the primary determinant to new product marketing success. The interaction of distribution, pricing and advertising variables show that retail outlets are the key to initial marketing efforts. Advertising strategies are most effective during the product growth and maturity stages.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
'Stick to the knitting' vs: 'the mysteriously potent charm of diversification': the Greek evidence
Article Abstract:
A study investigated the nature and extent of the diversification of multiplant and uniplant manufacturing firms in Greece and the significance of different explanatory factors connected to diversification. Two primary findings emerged from the analysis. First, there is U-form association between market share and degree of diversification in the primary industry. Second, the primary industry size is negatively related to diversification.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The case against Microsoft: an ethical perspective. Technical skills and the ethics of market research. Proposal for a model for the elaboration of ethical codes based on discourse ethics
- Abstracts: Layoffs, top executive pay, and firm performance. GMM inference when the number of moment conditions is large
- Abstracts: Stochastic trends in consumption and the term structure of interest rates. Wealth, income, and consumption in a developing economy
- Abstracts: Monetary anticipations and the demand for money: further tests of shock-absorber price equations. A substitution test of long-run money demand
- Abstracts: How U.S. laws affect American companies in the Middle East. Bahrain: law on International Commercial Arbitration Center amended