Shake-up creatives value in food production

Article Abstract:

Agrimarketers can capture the true value of market segmentation if they can develop segments and maintain information throughout the system, according to Nick Kalaitzandonakes, director of Economics and Management of Agrobiotechnology Center at the University of Missouri-Columbia. He cites two organizations that are trying to do this. The Ag Guild of Illinois' approach is through aggregated production, while the Missouri Soybean Assn is creating a database to set farmers up with end-user markets.

---

Adding the internet to the mix

Article Abstract:

Agrimarketers are currently studying how they can effectively use the Internet in reaching their clients. For instance, CMF&Z executives are carefully looking on how each target audience is using the Internet so it can develop and recommend strategies that can capitalize on those usage patterns. According to Marc Ford, vice president and account director of NKH&W, the establishmebt of usage pattern is essential to provide usable information to keep visitors returning to the site.

---

Leveraging farm broadcasts in media plans

Article Abstract:

Radio broadcast provides an effective medium to reach target clients. It does not only create a personality for the product while adding frequency to the message, but it also provides an ideal means to reach producers or farmers while they are working. Radio broadcast also adds legitimacy to a product by connecting it with farm broadcasters, who have been known to have established loyal, local daily audience.

Similar abstracts:

• Abstracts: Shaving products. Hairstyling Products
• Abstracts: Commentaries on the M3-competition; an introduction, some comments and a scorecard. The M3-Competition: results, conclusions and implications
• Abstracts: Sectoral job creation and destruction responses to oil price changes. A quantitative analysis of oil-price shocks, systematic monetary policy, and economic downturns
• Abstracts: International and domestic collateral constraints in a model of emerging market crisis. Innovation, imitation, and growth with cumulative technology
• Abstracts: Generalized search-theoretic models of monetary exchange. Price setting, price dispersion and the value of money: or, the law of two prices

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.