France plays drugs catch-up

Article Abstract:

Group president of French chemical giant Rhone-Poulenc Philippe Desmarescaux believes that the Bio Avenir programme he was instrumental in launching at the end of 1991 has changed the research culture within his company. Around 500 researchers in 100 laboratories took part in the 1.6 billion French franc biotechnology research programme which was designed to encourage collaboration between company and state-run laboratories. Work centred on health, agriculture, biochemistry and research into new methodologies. The programme, which ended in Nov. 1997, has already yielded nearly 200 patents.

Rhone-Poulenc S.A.

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The marketing Midas with a golden boot

Article Abstract:

An examination of how the myth of David Beckham, soccer player and global icon, has combined with the market to generate a fairytale with a happy, and lucrative ending. Similarities are drawn between events that have happened to Beckham in the course of his career and to the challenges that the archetypal hero must face in the course of a traditional fairytale story.

Marketing procedures, Analysis, Marketing, Biography, Company marketing practices, Soccer players, Personality profile, Beckham, David

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Goose that lost the golden egg

Article Abstract:

Issues concerning the failure to patent work on monoclonal antibodies are discussed. Two Cambridge scientists produced a paper on this subject in 1975, but others benefitted because of the failure to obtain a patent.

Intellectual property, Monoclonal antibodies

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