Take action on customer satisfaction

Article Abstract:

The best way to determine performance levels and improvement needs is to use multiple techniques to measure customer satisfaction. The four common measurement techniques are, satisfactory-only, gap analysis, the importance-satisfaction model and the multiplicative approach. An analysis on each of these, is presented.

Author: Fontenot, Gwen, Henke, Lucy, Carson, Kerry

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Using statistics to improve satisfaction

Article Abstract:

The importance of statistical methods like Kruskal-Wallis analysis, which can be used to estimate variance of customer satisfaction, is emphasized.

Author: Goldstein, Sheldon D.
Usage, Nonparametric tests

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Four steps to ensure measurement data quality

Article Abstract:

Four strategies for maintaining validity and accuracy of measured data, are presented.

Author: Graham, Robert M.
Examinations, Test validity

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Subjects list: Methods, United States, Analysis, Measurement, Customer satisfaction, Mensuration
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