11 commandments of merge-purge
Article Abstract:
Merge-purge data processing commands were originally developed to help eliminate duplicate listings from mailing lists, but today these techniques can be used to enhance the profitability of mailing lists. Some such techniques are discussed. For example, combining merge-purge techniques with demographic analyses or with response analyses can lead to the development of a mailing list with higher response rates, and lists targeted at specific market segments. Eleven suggestions for selecting the proper merge-purge technique to fit the mailing list's requirements are also discussed; emphasized among these are: choosing a system that is flexible, selecting a cost-beneficial merge-purge system, ensuring that merge-purge reports are easily understood, and knowing the capabilities of the system (whether it can clean files, enhance files, or perform data analysis).
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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Gated 'hoods
Article Abstract:
Most new development, urban or suburban, now includes gates or other security barricades. A society that shuts itself off with gates and cul-de-sacs invites the widening of the rich-poor gap, and socializes the poor into accepting being walled out.
Publication Name: Environmental Action Magazine
Subject: Environmental issues
ISSN: 0013-922X
Year: 1996
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The 1994 scholarship winners!
Article Abstract:
Scholarships of $1,040 each were awarded to five students who have interests in furthering organic gardening. Each described how they became interested in gardening and their future educational and employment goals.
Publication Name: Organic Gardening
Subject: Home and garden
ISSN: 0897-3792
Year: 1995
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