Rediscovering Hispanic fans
Article Abstract:
The marketing of Major League Soccer to Hispanic communities is discussed. The multimillion dollar plan aims to attract traditional fans to games by fielding international players and funding the building of new stadiums.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2000
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Calculating your ROI
Article Abstract:
Article discusses how to calculate Return on Investment (ROI) on information technology and marketing. Accordingly, the ROI equation measures the value management decision.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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