Gonzales named PepsiCo vp
Article Abstract:
David Gonzales has been appointed vice president to PepsiCo's community affairs. A 10 year veteran at Frito-Lay, Gonzales last served as vice president of global supplier development. PepsiCo recently allocated $5 million for relief efforts following the September 11 terrorism attacks. The community affairs department coordinated this effort.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2001
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Bringing the noise: upstart Ruido hits pay dirt catering to the Hispanic youth market
Article Abstract:
Ruido Group has utilized its youthful energy to land several high-profile accounts like Coca-Cola and MTV Espanol. The New York-based advertising agency has no employees over the age of 30. Ruido Group specializes in creating campaigns targeting the Hispanic youth market.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2001
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Assembling a crack sales team
Article Abstract:
Recruiting, training and retaining sales staff are discussed.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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