He's grrreat!
Article Abstract:
Kellogg has regained its position as the world's top cereal seller due to the diversification of Kellogg's product offerings spearheaded by CEO Carlos M. Gutierrez after having experienced a slump in market share between 1990-1999. The acquisition of Kashi Co., a natural-cereal and convenience-foods company, Morningstar Farms, a veggie burger manufacturer, and cookie and cracker manufacturer Keebler Foods Co. as well as the company's emphasis on brand-building strategy has helped in diversifying its products and regaining market share in the ready-to-eat cereals market.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2004
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Language of success
Article Abstract:
PALS International provides language instruction, diversity training and global relocation services.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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A contracting conundrum
Article Abstract:
The advantages and disadvantages of government contract bundling are discussed.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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