Motor city mayhem: Hispanic consumers could help U.S. industry get back on track
Article Abstract:
Data compiled by Hispanic Business reveal that in the US automobile industry the Hispanic auto consumer count records a soared by 30% between 2000 and 2004, with the total spending rising from $10.2 billion to $19.2 billion and personal registrations increasing by 24.4 percent during this period. The two US automobile giants General Motors and Ford Motor Co. are targeting the Hispanic community, which has a family-oriented culture, through appropriate advertising to offset the decline they are facing and get back on track.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2006
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Wandering eyes
Article Abstract:
The US automakers are reinventing their advertising styles and are shifting resources from conventional marketing efforts into the Hispanic community to attract the Hispanic consumers to buy their products. The traditional domestic manufacturers believe that connecting with the Hispanic market would yield revenue as the Hispanic community is growing everywhere in the US.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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