Tracking the Hispanic traveler
Article Abstract:
Issues concerning the increasing travelling amongst Hispanic population and activities carried out by tourism firms targeting Hispanic customers are discussed. Arenas Travel chief executive Ruben Arenas is interviewed about business travel aimed at the Hispanic American population.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2001
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Will parents pay for play online
Article Abstract:
Issues are presented concerning the establishment of an online learning and game site for Hispanic American children. The site is named Jugamos.com and has been developed by the Learning Soft Corp.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2000
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Following the dollars online: the Hispanic Internet audience - and its potential for e-commerce - is drawing a crowd
Article Abstract:
Hispanics are a key target market for many firms doing business via the internet. Some 50% of Hispanic households could access the Internet in Mar 2000, from 46% of Anglo households.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2000
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