Who's the buyer?
Article Abstract:
Members of the Baby Boomer generation are perceived to be the most prolific of those who patronized the sport-utility vehicle (SUV) category in 1997, based on market research. Around 2.4 million acquired SUVs in that year for an incrase from just 2.1 million for 1996. The average consumer of such vehicles maintains a $69,000 median household income and median age of 42. Seventy-two percent of these people are married. People who acquire prestige or luxury SUVs can invest an average of $53,000 per purchase and maintain more than $200,000 in household incomes.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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Hispanic Business: top 25 Hispanic ad agencies
Article Abstract:
The top 25 Hispanic advertising agencies are ranked by gross billings in 2001. The Bravo Group tops the list with gross billings of $260 million in 2001. Bromley Communications ranks second at $176 million with Dieste and Partners ranking third with $148 million. The table also includes information on ownership, number of employees and top clients.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2001
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Billings bonanza
Article Abstract:
Research indicates that the top 25 Hispanic advertising agencies saw their billings increase by approximately 14% from 2000 to 2001. Hispanic advertising agencies devoted a majority of their billings on television and radio commercials. According to a survey of the top 25 agencies, 88% forecast an increase in Hispanic ad spending in 2002.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2001
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