Fashion migration

Article Abstract:

The Frenchway Travel agency caters to the need of the fashion industry's travel needs. Frenchway owner Esther Tavor admits that being the choice of the fashion industry was accidental, and came only due to the superior service they provide which keeps models and designers on schedule in their travels.

Author: Sullivan, Robert
Travel agents, Services, Travel industry, Fashion designers, Travel, Fashion models, Frenchway Travel

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What it takes to sell a bra

Article Abstract:

Issues are presented concerning success of the lingerie retailer Victoria's Secret. The company's marketing and advertising strategies are discussed. The management, content and timing of the 'Very Sexy' marketing campaign are considered.

Author: Sullivan, Robert
Management, Marketing, Advertising campaigns, Lingerie, Limited Brands Inc. Victoria's Secret Stores Div.

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