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Food and beverage industries

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Are you getting (wine) old yet?

Article Abstract:

It is observed that there is a plenty of vulgarity in wine marketing where the fogey school reveals the fact that alcohol levels are getting ever higher. Matt Kramer states that the cause of long-term decline in French wine sales is not degradation in consumer taste, but it is linked to quality.

Author: Kramer, Matt
Publisher: Marvin R. Shanken Communications, Inc.
Publication Name: The Wine Spectator
Subject: Food and beverage industries
ISSN: 0193-497X
Year: 2004
United States, Marketing procedures, Wines, brandy, and brandy spirits, Wine & Brandy, Wineries, Wine, Wine industry, Company marketing practices

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The pernicious effect

Article Abstract:

Issues concerning wine blending are discussed, with focus on the legal aspects of wine quality and retailing. Particular attention is given to the marketability of blended wines. It is argued that blended wines are tasty and more marketable.

Author: Kramer, Matt
Publisher: Marvin R. Shanken Communications, Inc.
Publication Name: The Wine Spectator
Subject: Food and beverage industries
ISSN: 0193-497X
Year: 2001
Analysis, Wine adulteration

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Gimme, gimme good gimmick

Article Abstract:

Many wineries market lackluster wine as special, and numerous consumers fall for a number of outlandish marketing gimmicks. An example of a winery representative trying to sell a merchant a dull Pinot Noir is among anecdotes recounted.

Author: Kramer, Matt
Publisher: Marvin R. Shanken Communications, Inc.
Publication Name: The Wine Spectator
Subject: Food and beverage industries
ISSN: 0193-497X
Year: 1998
Column

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Subjects list: Marketing, Wine
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