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The Wow! surprise

Article Abstract:

Frito-Lay's Wow! chips has been considered the most successful new item of the 1990s. Wow! chips' performance surpassed earlier outstanding performances of products that include Tropicana Season's Best in 1994 and Folger's Coffee House in the fall 1996, among others. Frito-Lay's Wow! chips are available in three varieties, namely Ruffles Wow! Original Potato Chips, Doritos Wow! Nacho Cheesier Tortilla Chips and Lay's Wow! Potato Chips in Original and Mesquite Bar-B-Q. Wow! chips can be availed in four sizes, 16.5 oz, 12 oz, 5 oz and .75 oz. Prices of the Wow! products range from 33 cents for the smallest packages to $5.29 for the 16.5-oz-size Wow!

Comment:

Its Wow! chips has been considered the most successful new product of the 1990s

Author: Hartnett, Michael
Publisher: Cygnus Business Media
Publication Name: Food & Beverage Marketing
Subject: Food and beverage industries
ISSN: 0731-3799
Year: 1998
Product Test Marketing, Other Snack Food Manufacturing, Potato Chips, Flavored, Frito-Lay Inc., Potato chips, Lay's Wow! Potato Chips in Original and Mesquite, Ruffles Wow! Original Potato Chips, Wow!, Wow! Original Potato Chips

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Sublime sandwiches

Article Abstract:

New Glarus Foods of New Glarus, WI, is launching a three-SKU line, Gourmet Preferred-branded premium quality delicatessen meat items. The new meat items are Bistro Beef Salami with Cracked Black Peppercorns, Sun Ripened Tomato Basil Beef Sausage and Smoked Turkey Salami with Country Fresh Garden Herbs. The new Gourmet Preferred line features colorful, upscale, labeling graphics that are consumer-tested in order to enhance impulse purchases at point-of-purchase counters. Likewise, the new Gourmet Preferred product line tastes good and offer healthier eating, said Dick Manley, the president and COO of New Glarus Foods.

Comment:

Is launching a three-SKU line, Gourmet Preferred-branded premium quality delicatessen meat products

Publisher: Cygnus Business Media
Publication Name: Food & Beverage Marketing
Subject: Food and beverage industries
ISSN: 0731-3799
Year: 1998
Animal Slaughtering and Processing, Meat Products, New Glarus Foods

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Subjects list: United States, Article
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