Abstracts » Food and beverage industries

Mondavi's fall from grace

Article Abstract:

Julia Flynn's "The House of Mondavi: The Rise and Fall of an American Wine Dynasty" is a tragic story of four generations of a family and a story about how the modern California fine-wine business evolved and changed over the years. It reveals details of the founding of the Robert Mondavi winery, its contribution to revolutionizing the quality and image of California wine, and its ultimate fall from grace and sale due to mismanagement.

History, Wine industry, Wineries, Criticism and interpretation, Works, The House of Mondavi: The Rise and Fall of an American Wine Dynasty (Book), Flynn, Julia

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Sideways' double whammy

Article Abstract:

The film 'Sideways' contributes to the rise in popularity of the Pinot Noir wine and the fall of Merlot. However, the other factors involved in making Pinot a great wine is the use of red Burgundy and the favorable Californian climate, while only quality can contribute to its sustaining power.

Market share, Influence, Company market share, Sideways (Motion picture)

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Kanzler Vineyard: a Sonoma apple orchard now grows great Pinot

Article Abstract:

The transformation of a Sonoma apple orchard into the successful Kanzler Vineyard where California's best Pinot Noir is grown is presented.

Production management, Remodeling and renovation, Orchards

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