Wineries reach out to Hispanics: U.S. companies try Spanish-language marketing and special bottlings
Article Abstract:
Mario Kreutzberger is a celebrity to Spanish speakers across the United States who has launched his own wines from his native Chile and is among a growing number of producers who are reaching out to Hispanic consumers. He does this either through star appeal, Spanish-language promotions or specially created products.
Publication Name: The Wine Spectator
Subject: Food and beverage industries
ISSN: 0193-497X
Year: 2004
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A flood of gold and green: California's artisanal olive oils are most abundant and better than ever
Article Abstract:
California oils are usually sharper, more peppery and tannic, and fruitier than their European counterparts. Oils made from Tuscan trees, which most California artisanal growers favor, have sharp notes of freshly cut grass, green apple peel, hay, artichoke, sometimes even braised celery.
Publication Name: The Wine Spectator
Subject: Food and beverage industries
ISSN: 0193-497X
Year: 2003
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Comment about this article or add new information about this topic:
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