Nomenclatura
Article Abstract:
New trends are emerging in company names. Traditional names, often those of a real person, are being rejected, and companies are now seeking names that make some form of statement about their image. Some draw inspiration from classicism, which consultants advise contains many values, while others seek attention with the innovative use of capital letters. It is important to remember that fashions in company names can change, and that changing corporate identity can be a very expensive process.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1998
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The truth about Cuba
Article Abstract:
Travel companies exploit a loophole in the US trade embargo to be able to offer scuba divers package tours in Cuba. The country features eight diving regions along the coastline. They are characterized by shallow fringing reefs, shipwrecks and deep walls. However, scuba divers planning to dive in Cuba should examine third-party rules to determine the legality of their stay and activities. They should also contemplate on possible criminal prosecution from their availment of such tours.
Publication Name: Rodale's Scuba Diving
Subject: Sports and fitness
ISSN: 1060-9563
Year: 1999
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Betsey Johnson
Article Abstract:
Betsey Johnson loved to play dress-up as a child and this love inspired her naughty but girlish fashions. The youthful looks she popularized during the 1960s and 1970s have become trendy again in the 1990s.
Publication Name: Mademoiselle
Subject: General interest
ISSN: 0024-9394
Year: 1993
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