How they stole the story

Article Abstract:

Stylish fashions have been used successfully in advertising throughout the latter 20th century, with very little reference to the actual product. These ads have a subtler, more provocative appeal, especially towards women. Fashion continues to be a strong persuasive influence in advertising.

Author: Rubenstein, Hal
History, Influence, Advertising, Clothing and dress, Fashion, Media coverage, Clothing

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Behind the scene

Article Abstract:

Fashion shows cost from $60,000 to $250,000 and require careful planning and coordination. They are a necessary part of being considered a major designer and offer designers the opportunity to show their fashions on their own terms. The planning behind Todd Oldham's show is described.

Author: Rubenstein, Hal
Management, Exhibitions, Fashion shows, Oldham, Todd

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