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What supermarkets know about you

Article Abstract:

Supermarkets are relying on research to find out more about their customers and design their stores accordingly. These studies have helped supermarkets determine how to display the 30,000 products they typically carry and how to use lighting, color and music to entice customers to shop more.

Author: Hitt, Jack
Publisher: Reader's Digest Magazines Ltd.
Publication Name: Reader's Digest (Canadian)
Subject: General interest
ISSN: 0034-0413
Year: 1996
Planning, Usage, Marketing, Marketing research, Market research

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What supermarkets know about you

Article Abstract:

Supermarkets are increasingly turning to research to induce shoppers into making more purchases. Their techniques include interior layout design, background music, product placement and the Universal Price Code scanner to learn more about shoppers' behavior.

Author: Hitt, Jack
Publisher: Reader's Digest Association, Inc.
Publication Name: Reader's Digest
Subject: General interest
ISSN: 0034-0375
Year: 1996
Research, Economic aspects, Design and construction, Consumer behavior, Shopping

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Hijack on the high seas

Article Abstract:

The story of the ship Petro Ranger being attacked by pirates in 1998 is presented. Particular attention is given to reasons for piracy, namely poverty and the global divide between rich and poor countries. Details of the attack are presented.

Author: Hitt, Jack
Publisher: Reader's Digest Association, Inc.
Publication Name: Reader's Digest
Subject: General interest
ISSN: 0034-0375
Year: 2001
Cases, Ship hijackings, Ship hijacking

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Subjects list: Supermarkets, Store design
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