MenEs womenEs responses to sex role portrayals in advertisements

Article Abstract:

The study examines consumer response to a number of carefully designed sex role portrayals affecting advertising effectiveness. It concluded that female and male consumers exhibit significantly different emotional and attitudinal reactions measured in terms of disapproval, approval, and surprise, attitude toward the ad, brand attitude, and purchase intention.

Public affairs, Evaluation, Demographic aspects, Advertising, Public opinion, Media coverage, Sex role, Sex roles, Sex role in advertising

---

Why I'm soft on China

Article Abstract:

Many politicians and political observers believe that the US should take a hostile attitude toward China until the latter adopts true democratic ideals. They do not realize that maintaining a warm relationship with this emerging economic giant is favorable to the US's national interests.

United States, China, Economic aspects, International relations, Chinese foreign relations, United States foreign relations

---

Brave new chicken

Article Abstract:

Today commercial chicken raising has become an industry which takes place in factories with assembly lines. Thousands of chickens are raised, innoculated, debeaked into tormented animals which are in plentiful supply for the often unsuspecting consumer.

Management, Ethical aspects, Chickens, Human-animal relationships, Poultry hatcheries, Poultry industry, Poultry plants

Similar abstracts:

• Abstracts: The Emerson, con brio. Bondholders not group triggering parachute
• Abstracts: Chew on this. Posthumous mass appeal
• Abstracts: The war of the worlds. When safer is also cheaper
• Abstracts: Perils of the combo mambo. Top management transformed as EIS arrives
• Abstracts: It's not ivory, it's artek. Let it go!

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.