A gift for Mom: an ob/gyn public relations project - a case study
Article Abstract:
An obstetrician/gynecologist in Little Rock, AR, Dr James Tanner, has taken the advice of a public relations firm in devising a gift for new mothers using his office. Tanner sends a small basket with products from Scarborough & Company to mothers soon after delivery. Attached to the basket is a card including the time and date of the patient's post-partum examination in the physician's office. In the past, around half of the new mothers missed their scheduled appointments, but since beginning the gift program, the percentage has dropped to 5%. The gift is seen as a caring gesture and has also won the doctor some new patients.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1992
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Project leadership: why project management alone doesn't work
Article Abstract:
Project management operations often fail not because of a deficiency in project management but because of deficiencies in leadership. Project managers should provide leadership through communication, planning and acquire user acceptance and not just update task lists and present meeting minutes. In addition to obtaining user acceptance, project managers should share the credit with everyone and to emphasize the implementation and not the results of a plan. Project managers provide value with their leadership and they could become the project leaders of the future.
Publication Name: Hospital Material Management Quarterly
Subject: Health care industry
ISSN: 0192-2262
Year: 1999
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Public-private partnership organizations in health care: cooperative strategies and models
Article Abstract:
Value-added public-private partnerships between health care providers can increase public access to quality low-cost medical care. Several models for such partnerships are discussed, including alternative medical delivery models, contract employee models and nonprofit foundation models. In some instances, such partnerships will mean the difference between a health care provider's survival or failure.
Publication Name: Hospital & Health Services Administration
Subject: Health care industry
ISSN: 8750-3735
Year: 1993
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