A perspective for understanding moral commitment: the physician's case

Article Abstract:

The relationship of the physician to the patient may be extended in time and relies on trust and moral commitment, features which are ancillary to most marketing situations. In general, marketing situations deal with discrete encounters that will have few, if any, future repercussions. Moral commitment is not a matter of the financial relations between physician and patient, but concerns how the physician views the patient as a suffering human being and relates to physician's self-image.

Physician and patient, Physician-patient relations, Ethical aspects, Medical ethics

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Containing health care costs: the effects of an infant wellness program

Article Abstract:

Businesses should invest in prenatal wellness programs to minimize employees' future health care costs. Companies with wellness programs report significant reductions in absences, premature deliveries, length of hospital stay and average cost per pregnant employee. Health providers should also consider marketing prenatal wellness programs to maximize profits despite governmental efforts to control health care costs.

Economic aspects, Medical care, Cost of, Health care costs, Prenatal care

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Employee wellness program marketing: an organizational theory perspective

Article Abstract:

Delivery of employee wellness programs is a market channel problem amenable to organizational theory analysis in terms of Henry Mintzberg's 'adhocratic' category. The eclectic backgrounds and training of the individuals and groups involved in wellness program delivery make informal planning and control as well as decentralization features desirable for success.

Health aspects, Organizational behavior

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