Maximizing satisfaction and managing dissatisfaction in mental health and human services: a model for administrative practice
Article Abstract:
Client satisfaction with mental health and human services agencies depends mainly on the quality of care provided. However, how services are provided is often perceived as at least as important as what services are provided. The target of a mental health and human service system is a complex set of groups that includes patients, patient families, the public, funding sources and other impacted groups. These groups must be carefully tended to maximize their satisfaction through feedback and change and to minimize dissatisfaction by getting the dissatisfied to voice their complaints and to change as needed.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1992
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Perceptions of the community on the pricing of community mental health services
Article Abstract:
A study was conducted in Southern Colorado to determine public attitudes toward community mental health services pricing. A majority would pay $10-$15 for short-term group therapy sessions and only 22% were willing to pay $16-$20. Fewer than 3% were willing to pay $21-$25. The public's perceptions of the price of mental health care seems to be based on experiences with public subsidies. In the future, either intensive advertising will be necessary to convince the public of the real cost and value of mental health service or public subsidies must be maintained.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1992
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Marketing guidelines for providers of mental health and chemical dependency services - responding to changes in the packaging and purchase of behavioral health benefits
Article Abstract:
The US mental health and chemical dependency service market has changed significantly over the past six years. Analysts attribute much of the change to the willingness of many health maintenance organizations to contract out their mental health and chemical dependency care and treatment services. An in-depth analysis of the other factors effecting change within the market as well a discussion of the steps needed to meet the changes is presented.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1993
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