Nursing home selection: replication, decision recency and strategic implications
Article Abstract:
A study on making decisions on nursing home selection seeks to resolve inconsistencies in previous research on the topic. Questionnaires were mailed to 674 people responsible for decisions on nursing home placements, with a useable return rate of 49.5%. Evaluation of factors influencing decisions indicate the most important issues were proximity of the facility to the responsible party and quality of nursing care. Other important considerations were facility cleanliness and helpfulness on the part of the administrative staff. Results were substantially the same for recent and non-recent decision-makers. Word-of-mouth communication and initial visit to the facility were seen as more important to perceptions than advertising.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1992
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A multivariate analysis of long-term care nursing services
Article Abstract:
A study was conducted of 94 long-term nursing homes in Missouri to determine what factors contribute to variations in occupancy patterns and to develop methods for application-oriented research in health care. High, medium and low occupancy rates were treated as dependent variables and 12 variables including price and intensity of patient care were treated as independent variables. A multi-variate analysis allowed comparisons of the three groups. Size of facility was inversely related to occupancy rate while high homes with high occupancy rates offered high levels of patient care and lower cost.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1992
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Marketing quality in nursing facilities
Article Abstract:
A study finds that nursing homes are evaluated on a different basis by families of residents, by social workers, and others, indicating the need for different marketing approaches to the various groups. A questionnaire was adminsitered to five distinct groups: nursing home owners and administrators, residents' families, nurses in long-term facilities, hospital social workers, and hospital discharge planners. Every group saw the most significant quality of nursing homes to be the nursing services offered. Evaluation of the importance of other factors, however, varied.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
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