Prilosec has efficacy, but not indication for NSAID-induced ulcers
Article Abstract:
Astra-Merck's Prilosec (omeprazole) is found to be more effective in preventing and treating ulcers, and for maintenance therapy in patients with ulcers linked with nonsteroidal anti-inflammatory drug (NSAID) use. The discovery is based on two separate multi-nation studies by ASTRONAUT and OMNIUM. However, an Astra-Merck spokesperson said the company prefers not to give a statement regarding the studies since the drug is not meant for NSAID-associated ulcers, but for short-term treatment of active duodenal and gastric ulcers, erosive esophagitis and gastroesophageal reflux disease. The studies indicate that Prilosec is better than Glaxo Wellcome's Zantac in the prevention and treatment of ulcers, and better than Searle's Cytotec for maintenance therapy of NSAID-associated ulcers.
Publication Name: Medical Marketing & Media
Subject: Health care industry
ISSN: 0025-7354
Year: 1998
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DuPont buys out Merck's interest in joint venture
Article Abstract:
DuPont has acquired Merck & Co.'s 50% stake in their joint-venture company, DuPont Merck Pharmaceutical Co. Merck was paid $2.6 billion by DuPont for its 50% ownership of DuPont Merck Pharmaceutical, with the deal placing DuPont Merck's value at $5.2 billion. Merck decided to sell its half ownership of DuPont Merck because the company does not expect the joint venture to be a significant contributor to the overall growth of Merck. DuPont, on the other hand, opted to buy out Merck from their joint venture because it sees DuPont Merck as an important part of its efforts to concentrate on life sciences in achieving growth.
Publication Name: Medical Marketing & Media
Subject: Health care industry
ISSN: 0025-7354
Year: 1998
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Pravachol top DTC brand, Glaxo largest advertiser
Article Abstract:
Bristol-Myers Squibb invested the highest DTC expenditure of $22.7 million into its Pravachol medication for the first quarter of 1998. The Competitive Media Reporting and Publishers Information Bureau indicated that 50% of that amount was spent for the balance in newspapers and magazines, as well as network television. Glaxo Wellcome allotted $41.1 million for its DTC advertising budget, which bested that of Merck at $28.3 million as well as Bristol-Myers. The amount was the highest yet. The ten leading firms contributed $189.9 million in expenditures for 90% of the total during the first quarter of 1998.
Publication Name: Medical Marketing & Media
Subject: Health care industry
ISSN: 0025-7354
Year: 1998
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