Retail health marketing: evaluating consumers' choice for healthier foods

Article Abstract:

This study investigates the effect of socioeconomic and demographic variables, nutrition and health related factors, attitudes, and use of nutritional labels on consumers' choices for healthier food products. Seven equations are estimated representing different food types: luncheon meat, milk, cheese, ice cream, salad dressing, dessert, and meats. The results generally indicate that individuals who are less likely to choose a healthier alternative of a food product include: blacks, younger individuals, males, those with smaller household, smokers, those who take less exercise, those who ware not on a special diet, and others.

United States, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Health Foods, Statistical Data Included, Research, Purchasing, Marketing, Natural foods industry, Health foods industry, Natural foods, Food buying, Grocery shopping

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Current trends and challenges in marketing an executive candidate

Article Abstract:

Executives are advised to be prepared with a strategic marketing plan (SMP) in case they are fired or laid-off especially during times when downsizing is the norm for most companies. In addition to overcoming the psychological damages that job loss incurs such as loss of self-worth, it is imperative that these executives develop an SMP which involves matching skills with the specific needs of the market. This may warrant taking additional certification or graduate courses which do not even guarantee recruitment in the desired field. Resorting to outplacement firms is also recommended.

Planning, Usage, Evaluation, Recruiting, Executives, Strategic planning (Business), Job hunting, Executive recruiting, Outplacement services

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