Unique collaboration brings touching ads

Article Abstract:

A multimedia campaign is being created to launch a health-care service brand, formed by a collaboration among health-care institutions around Boston, MA. Created by advertising and public relations firm Cronin and Company Inc., the campaign is entitled, Survivors, and is designed to introduce the Dana-Farber/Partners CancerCare brand. Aimed at undiagnosed adults aged between 35 and 50 years old located around New England and Boston, the healthcare brand results from a partnership between Brigham & Women's Hospital, Dana-Farber Cancer Institute, and Massachusetts General Hospital. The ads, which are delivered through radio, 30-second television commercials, print and transit media, feature two cancer survivors who talk about their lives, interests, and the bouts of cancer they survived.

New Products/Services, Advertising, Television, Advertising Activity, Specialized Health Care NEC, All Other Ambulatory Health Care Services, Health care industry, Brigham & Women's Hospital, Dana-Farber Cancer Institute, Massachusetts General Hospital, Cronin and Company Inc, Dana-Farber/Partners CancerCare brand

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Woman's Hospital

Article Abstract:

Woman's Hospital of Baton Rouge, LA, used its internal advertising department to produce a special marketing campaign. The 225-bed medical facility's outdoor, radio, magazine, and newspaper media effort wanted to emphasize its obstetric care services. At the same time, it wanted to promote the status of Woman's Hospital as the source of the Baton Rouge population. It aimed its messages at families which have produced or will soon be producing babies. It touted the line "Creating moments that change lives" in one ad.

Marketing procedures, Company Planning/Goals, Geographic, Campaign Launched, Corporate Images, Demographics, Medical Services NEC, Other Ambulatory Health Care Services, Slogan, Medical care, Woman's Hospital

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