A little added incentive
Article Abstract:
Health clubs can generate new members by offering incentive gifts to current members who bring in a new member. Use of buddy gifts can reduce the cost of recruiting a new member by 50%.
Publication Name: Joe Weider's Muscle & Fitness
Subject: Health
ISSN: 0744-5105
Year: 1992
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Advertising pays!
Article Abstract:
The Joe Weider Fitness Gym in Phoenix, AZ, used local newspaper advertising for its opening campaign. Closing percentage was 54% and advertising cost for each membership was $14.
Publication Name: Joe Weider's Muscle & Fitness
Subject: Health
ISSN: 0744-5105
Year: 1992
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Bringing in the seniors
Article Abstract:
Americans over 50 are a powerful group, with about 50% of the discretionary income in the US. Health clubs should target the senior market.
Publication Name: Joe Weider's Muscle & Fitness
Subject: Health
ISSN: 0744-5105
Year: 1992
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