Is alcohol advertising reaching the people it shouldn't reach?

Article Abstract:

Studies have revealed that TV alcohol advertising is getting appealing messages across to children in the UK, despite voluntary agreement control administered by the Advertising Standards Authority (ASA) and Independent Television Commission (ITC). However, the effects of TV advertising are not as far-reaching as parental and peer attitudes on the subject. Suggestions to counter the effects of TV ads include greater education on advertising and its interpretation as well as counter-advertising for healthier alternatives.

Alcoholic beverages

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Children's awareness of cigarette advertisements on television

Article Abstract:

Children who do not smoke are more likely to notice cigarette ads in commercial breaks than those who do smoke, according to a survey of children's awareness of TV cigarette advertising. However, children who do smoke noticed ads in TV soaps and sports programmes more. Brand names were associated with the sports programmes and soaps. Of the 11-16 age group, 35% claimed to have seen cigarette ads on TV, although these had in fact been seen in films, sponsored reports and soaps.

Social aspects, Smoking, Smoking and youth, Youth smoking, Mass media, Cigarettes, Smoking in mass media

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Humour and alcohol: children's favourite television advertisements

Article Abstract:

Advertisements for beers and lagers are often the most preferred among children, especially if they contain humour, and some observers believe that this can encourage under-age drinking among young children, especially the males at whom the advertisements are particularly aimed. Children appreciate beer and lager advertisements more as they get older, and appreciation is even higher among children who claim to drink alcohol.

Alcohol and youth, Juvenile drinking

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