Preliminary results from a market analysis of the two-stroke combustion engine industry
Article Abstract:
Academe-based market analysis of two-stroke engines presents a wider perspective for combustion engine firms to determine their product base's marketability. A system of information gathering from published statistics mixed with directly-fed industry data or method mixing is used to identify application areas, patent activities and company distributor or manufacturer of said engines. The preliminary study reveals several application areas for two-stroke engines especially in Japanese motor cycle engines for racing with patent applications evolving from continued technology improvements.
Publication Name: Technovation
Subject: High technology industry
ISSN: 0166-4972
Year: 1997
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The R and D/Marketing interface and single informant bias in NPD research: an illustration of a benchmarking case study
Article Abstract:
The sources and effects of single informant biases in new product development (NPD) research were investigated using a benchmarking approach for NPD processes. An in-depth case study was applied for the R&D/Marketing interface to determine whether NPD research is subject to response biases. Results show that perceptions vary significantly among the individual respondents and that different functional perceptions exist between respondents from Marketing and R&D. These findings are consistent with expectations from interface theory.
Publication Name: Technovation
Subject: High technology industry
ISSN: 0166-4972
Year: 1998
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A research investigation to identify the key players in the two-stroke engine industry
Article Abstract:
A study of the spread and location of leaders in the two-stroke engine industry is presented. The study reveals that Germany, Italy and Japan constitute the three countries with the most number of production sites while the US, Japan, Germany and the UK are the countries with the most number of active sites conducting two-stroke engine research and development. The study also reveals that research and development is mostly carried out by large companies followed by universities and then small companies.
Publication Name: Technovation
Subject: High technology industry
ISSN: 0166-4972
Year: 1998
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