1-800 reaches consumer 3 ways: RetailerEs strategy combines phone, web and store sales
Article Abstract:
1-800 Mattress employs the phone, Web, and stores to reach the consumers and build sales. It is one of the few retailers to follow the calls-clicks-and-bricks strategy, an integrated business approach, wherein 60% of sales are accounted by telephone calls, 5% on the Internet and the remaining from the companyEs 44 showrooms and growing network of dealer.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
Customer relations, Textile and clothing industry software
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Bedding execs share ideas at F/T conference
Article Abstract:
The ideas shared by the senior bedding executives regarding the marketing of bedding industry at Furniture/Today's Leadership Conference is discussed.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Executive changes & profiles, Conferences, meetings and seminars, Officials and employees
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Company marketing practices, Textile industry
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