AFMA dons marketing hat
Article Abstract:
American Furniture Manufacturers Association has created a blue-ribbon team to direct the development of a consumer advertising campaign. The 3-5 year campaign will cost an estimated $60 million to $100 million.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
Advertising, Advertising Activity, Religious, Grantmaking, Civic, Professional, and Similar Organizations, MEMBERSHIP ORGANIZATIONS, Associations, institutions, etc., Associations, Societies, American Furniture Manufacturers Association
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
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Upholstery trends toward lifestyle look
Article Abstract:
The details of the selection of upholstery introductions, by the retailers at the October market are discussed.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Marketing procedures, FURNITURE AND FIXTURES, Marketing, Company marketing practices
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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Comment about this article or add new information about this topic:
Subjects list: United States, Furniture industry
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