Licensing works, if it's done right
Article Abstract:
Many furniture manufacturers say that an average collection lasts only five or six market cycles. They feel that branding and licensing would bring more customers to their stores and boost sales.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
FURNITURE AND FIXTURES, Furniture industry
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Point-of-purchase tools help consumers buy casual dinning
Article Abstract:
A focus on customization and point of purchase services strategies for selling casual dinning furniture to consumers is presented.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2006
Direct Marketing, Misc. Fabricated Textile Products, Household Furnishings, Other Household Textile Product Mills, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Methods, Home furnishings
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Company marketing practices
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