Elite Leather sets one price for all four cushion options
Article Abstract:
Elite Leather has implemented a one-for-all pricing strategy for all four types of cushion inserts in its leather sofas. The firm offered its reatilers a specially outfitted sofa featuring three individual cushions for testing by consumers. The sofa price varies depending on the selected style and grade of leather cover while a uniform base price is set for all cushioning, said Elite Eastern regional sales manager Les Herman. The product line includes Poly Seating, Spring Coil Seating Option, Lifetime Seating Option and Comfortcloud which have a retail price varying form $1,299 to $2,499 with a core of $1,499 to $1, 999.
Comment:
Implements a one-for-all pricing strategy for all 4 types of cushion inserts in its leather sofas
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Innovative approaches about in leather
Article Abstract:
The details on companies such as LeatherTrend, which are innovating leather furniture, are presented.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Home design show on tap in Toronto. Danish designs big on function: hidden storage, adjustable surfaces among top features
- Abstracts: Blue Box Toys named master toy license for Shushybye. CoCaLo introduces luxury bedding
- Abstracts: Sleep Country Canada enters Winnipeg market. Sleep County adds 3 stores in British Columbia Interior
- Abstracts: Rent-A-Center's 3Q revenues up slightly. BMTC results flat in 3rd quarter
- Abstracts: Retailer Eaton's to stop selling furniture. Brick buys 82 United stores in Canada