Grocers seeking hswrs. profits

Article Abstract:

As supermarkets expand, they are offering more housewares along with groceries. This not only increases their profit margin, but also is a boon to the consumer, who can buy kitchen utensils, appliances, and cookware where they buy their food. Lower-priced items spur impulse sales.

Author: DiFrangia, Jim
Electric housewares and fans, Appliances, Home appliances

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Continuity programs turn supermarkets to hswrs

Article Abstract:

Since supermarkets attract such large numbers of consumers, they are an ideal outlet for housewares. Promotions of items such as dinnerware and glassware can attract new customers. Continuity programs are an effective way of handling such promotions.

Author: DiFrangia, Jim
Misc. homefurnishings stores, Analysis, Sales promotions

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Safeway tests 2 gourmet units

Article Abstract:

The nation's largest supermarket chain has licensed the Bon Appetit magazine name and logo to launch its first gourmet supermarkets. It carries a combination of selected gourmet hard and soft lines and fine food.

Author: Beckerman, Sandra
Household cooking equipment, Food industry, Periodicals, Chain stores, Licensing agreements, Gourmet foods, Safeway Inc., Gourmet food, Bon Appetit (Periodical)

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Subjects list: Marketing, Supermarkets, Cookware, Housewares
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