Lexington readying Liz Claiborne ad blitz
Article Abstract:
The Liz Claiborne Home Collection products are now in retail floors as Lexington Home Brands readies a multipronged strategy to support the launch. Extensive print advertising and catalogue mailing, merchandising standards and a sales training programme, coupled with a virtual catalog online are being implemented. The launch includes 12 new pieces and 25 new fabrics for Mother's Day.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Promo bedroom makers enhance value, design to counter imports
Article Abstract:
U.S. promotional bedroom furniture makers are focusing on improving services and on increasing mass-market product value in order to compete with Asian imports. Furniture imports from Asia are threatening US makers because of their increasingly-lower prices.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Bedroom a bargain thanks to imports
Article Abstract:
Downward price pressures from imports are forcing bedroom furniture retailers to sell more goods than in previous years in order to maintain their revenues. However, sluggish economic conditions are making it difficult for retailers to sell more products.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Lexington readies 2 million ad pieces. Savvy retailer Quadro adapts to its markets. Drexel Heritage creates three-brand ad campaign
- Abstracts: Chris Madden adds more fashion to JCPenney line. Master Design adjusting furniture that fits line. Woolrich furniture line planned for Oct
- Abstracts: California Bureau considering new CPSC approach. Calif. to delay FR enforcement until 2005. Calif. regulator: Jan. 1 fire rules date 'not negotiable.'(California, mattress and futon fire standards)
- Abstracts: Cox Mfg. expanding plant capacity by 40%. Thomasville closing another N.C. plant