Mattress Giant ads: Time to 'Catch some Z's.'(advertising campaign)
Article Abstract:
Mattress Giant's new "Catch some Z's" advertising campaign will be run in all fourteen states that the company operates in. The campaign will be run on television, radio, outdoors, and in print.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
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New ads bolster 'It's a Sealy' effort
Article Abstract:
Sealy's television advertising campaign uses humor in promoting the company's mattresses. The "It's a Sealy" campaign promotes the company's expertise in producing quality mattresses.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
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We're made for romance, but we talk low prices
Article Abstract:
The concept of using romance as a advertising tool to sell the bedding furniture an mattresses is discussed.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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