Pricing should be logical and have proportionality
Article Abstract:
Jerry Epperson reveals that just because prices are declining doesn't mean one has to go in that direction, and one can just increase the value at price points, the customers like and respect. It is suggested that on comparing the different products the pricing should appear to have some logic and proportionality and the customer would definitely appreciate it.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Full room groupings have been around awhile
Article Abstract:
A focus on the history of full room grouping concept used by the furniture companies is presented.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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Want to sell ethnic groups? Fine, but you can't fake it
Article Abstract:
Methods and strategies for the furniture industry for marketing to ethnic groups are discussed.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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