Remodeling home goods at Wanamaker
Article Abstract:
The vice president and general manager of Wanamaker discusses his plans for the chain to face the stiff competition in home furnishings. One way is to attract the younger clientele. Remodeling is another major plan. He discusses each department's new marketing approaches.
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1982
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Emporium-Capwell staying up to date
Article Abstract:
This department store is promoting its home furnishings section. It has remodeled 80,000 sq. ft. of its 3rd floor store in San Francisco. The chain has modified its merchandise mix as well as built up its inventory so the customer can have their furniture now.
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1981
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Taking on the department stores
Article Abstract:
Successful techniques of selling told by president of this 5 year old off-price, no frills outlet - comparison between department stores and discount outlets.
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1981
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