Research helps Wickes hit 'sweet spot'
Article Abstract:
Research done by America's Research Group and ad agency Zimmerman partners has helped the furniture company Wickes to target the women consumers between the age group of 25-54 and with the household in come of 35,000 to 75,000 dollars. The features of the furniture designed for so called 'Sweet pot' consumers are presented.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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Walker Furniture emphasizes value, storage
Article Abstract:
Walker Furniture is emphasizing mostly on the value, quality and storage elements, the customers are looking for in the market.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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San Fran shopping lists
Article Abstract:
The arrival of the retailers to this week's furniture market place with shopping lists in San Francisco is discussed.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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Comment about this article or add new information about this topic:
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