Rugs moving beyond traditional channels
Article Abstract:
Rug exhibitors are coming to the High Point market and are expanding well beyond the realm of traditional specialty and department store channels. Although every rug producer is offering new rug collections, the industry's focus is on marketing its products to individual channels of distribution.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Sphinx, OWA: two rub brands, one company
Article Abstract:
Oriental Weavers U.S.A. and Sphinx by Oriental Weavers have become one since the Egypt based parent company announced the merger of its two American divisions. The reason behind the merger was to serve the entire retail channels under one operating system keeping both brands distinct.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Shaw gaining in mass market
Article Abstract:
Major rug and home textiles producer Shaw Living is putting its mass-market game plan into action with the goal of becoming the No. 1 or No. 2 resource in that channel. He is developing new products in both rugs and textiles categories that will be aimed at mass-market stores.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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